And I poked around and here is what I found regarding another similar 
branding issue I stumbled upon-

from xorg-x11-server-1.7.7-26.el6.src.rpm's specfile

%if 0%{?fedora}
%define bodhi_flags --with-vendor-web="http://bodhi.fedoraproject.org/" 
--with-vendor-name="Fedora Project"
%endif
%if 0%{?rhel}
%define bodhi_flags 
--with-vendor-web="https://www.redhat.com/apps/support/" 
--with-vendor-name="Red Hat, Inc."
%endif

-dmc

P.S. I am hard up for a job and willing to telecommute for minimum wage 
if someone would like to fund my dedicated help/support for SL*...
http://cloudsession.com/dawg/stuff/resume